About Us

saba7collective
/ سبعة /
transliteration: sab‘a  (as in sab3a in Darija, yes, like you’re about to call someone a lion but respectfully)

And uh… who else confidently thought it meant saba7 as in “morning” in Darija? It’s okay, we forgive you..

saba7collective is not just a fashion brand; it’s basically North African heritage with a modern-day glow-up. Think traditional elegance from Algeria and Morocco, reimagined through a clean, contemporary, yes-we-did-that kind of lens.

The name includes the number 7 simply because it looks too good in Arabic script to ignore. Aesthetics matter. Our logo, inspired by the Arabic numeral 7, is minimal, striking, and full of visual attitude.

Created by a half-Moroccan, half-Algerian designer deeply connected to her roots (and the timeless beauty of traditional dresses), every collection is thoughtfully made. We try to name each piece after a North African city but but sometimes inspiration hits in mysterious ways, and a few pieces end up with names that are… let’s just say, creatively unexpected. But we promise the love and story are still there!!

At saba7collective, we believe elegance is effortless when it’s authentic. Our designs are made to make you feel confident, connected, and unapologetically yourself. No overthinking required.